Growing Awareness: Focus on health due to rising lifestyle diseases (obesity, diabetes, cardiovascular issues).
Government Initiative: Promotes physical activity, healthy eating, and overall wellness.
Historical Context: Builds on past campaigns like Swasth Bharat Abhiyan and Fit India Movement.
Objectives:
Promote daily physical activity and nutritious diets.
Improve access to recreational facilities.
Reduce lifestyle diseases (obesity, diabetes).
Empower communities to take proactive health steps.
Looking Ahead: Optimism for a healthier future with expanded initiatives and new partnerships.
Our Mission
At Muscle & Strength our mission is to build a platform that provides people with the knowledge,
tools and products to reach their fitness and physique goals.
